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United Airlines: Principle Over People & Profits…Was It Worth It?
You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct....
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LinkedIn and Microsoft Announce New Windows 10 App
LinkedIn is on a bit of a roll. Last week, LinkedIn announced the reintroduction of video to the platform. I say reintroduction because their video effort launched last year was met with less than...
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Lawyers, Can You Grow Your Practice By Publishing Content?
We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers....
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Mark Zuckerberg Announces Major News Feed Changes
If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly...
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There’s Hope For LinkedIn Groups … I Hope!
In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t...
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Survey Says: Lawyers, Your Social and Digital Content Needs To Improve
Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal...
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You Damage More Than Your Own Personal Brand With Bad Online Behavior
Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of...
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Lawyers, Protect Client Confidentiality When Using Social Media
I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They...
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From Michael Avenatti To Frank Aquila: Control Yourself On Social Media
We have issues with behavior on the Internet, and on social media specifically. Some people just don’t think before posting, or they don’t care and they go for it, not thinking about the...
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The 3 Main Reasons Lawyers Should Use LinkedIn
How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn?...
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Are Younger Lawyers Naturally Better At Social Media?
Are digital natives, those who were born in an era when electronic devices were prevalent and in their hands from the moment they were old enough to hold them, better equipped in this current era of...
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Coronavirus (COVID-19) Communication: How Should Attorneys and Staff Use...
What you post on social media is public. Even when you set your post to private, there is no guarantee of privacy (hello screenshots). A question came up today that revolved around how to communicate...
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Lawyers, In Addition To Being Smart, You Need These 4 Characteristics
Today, we are going to talk about 4 important characteristics lawyers need to have to be successful. If you would like to listen to this in audio form, you can click on the green play button below or...
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Lawyers, Should You Automate LinkedIn Activity?
Occasionally, someone will ask me if they should use one of the automation services that help automatically find connections, send invitations, then engage in initial conversations on LinkedIn. These...
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Lawyers, This Is How To Find More Speaking Opportunities
The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of...
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Are You Tempted By Clubhouse and Other Bright, Shiny Social Media?
Clubhouse is the next social media darling. It is social audio that promises to connect you with people and conversations at a much deeper level than you might find elsewhere. It is one of the...
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Lawyers, A Robust LinkedIn Profile Is Not Enough
You can’t expect your LinkedIn profile to do all of the heavy lifting for you. You might be surprised to read that from me because you know me as an active LinkedIn trainer and coach, but this next...
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Burger King’s BIG Twitter Mistake: Lessons Learned
In case you were too busy yesterday to notice the Internet blowing up about Burger King’s social media misstep, let’s take a moment or two to help you catch up, and for me to share my perspective on...
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Why Won’t Publications Ask You For A Quote?
Wouldn’t it be nice if you could get the trades and business publications to write about one of your recent matters or accomplishments? Wouldn’t it be nice if your name was included when your client’s...
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Do Associates, Partners, and Senior Partners Need To Market Themselves?
At every stage of your career, there is a case to be made that you need to market yourself and that you need to pay attention to traditional and social networking. It is never too early and it is never...
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Lawyers, Is This What Is Holding You Back From Creating and Posting Content?...
One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients...
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Lawyers and LinkedIn: Which Invitations Should You Accept?
I am often asked by clients which invitations they should accept or extend on LinkedIn. Let’s look at this from a few different angles to find out what the right approach is for you. Can You Connect...
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Law Firms, Are You Still Discouraging The Use of Social Media?
I read an article last Friday on Law.com about law firms that put restrictions on the use of social media by their legal and business professionals. You might find it hard to believe this is still an...
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Lawyers & LinkedIn: 4 EASY Ways For You To Repurpose Existing Content
One of the most effective ways to let your clients and potential clients know you are knowledgeable in the topics they care the most about is to share content that demonstrates your knowledge. It takes...
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LinkedIn Will Now Let You Add Clickable Links To Photo and Video Posts
LinkedIn is rolling out clickable links in photos and videos in the newsfeed. This will be available on personal profiles as well as on your business page. This is good exposure for you, so I want you...
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Should You Personalize LinkedIn Invitations To Connect?
The debate goes on whether or not we should personalize invitations to connect on LinkedIn. Short answer? Yes, I think you always should, and here’s why. Why Do You Want To Connect on LinkedIn? There...
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Should You Copy & Paste Your Law Firm Bio To Your LinkedIn Profile?
Setting up your LinkedIn profile is easy, right? You just copy and paste everything from your law firm website bio into your LinkedIn profile. Done, right? Not so fast. Your LinkedIn Profile Is Not...
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LinkedIn Is Rolling Out A New Way To Make Your Profile More Noticeable
LinkedIn is rolling out a new feature that will call attention to your posts and other activity on LinkedIn. As I often mention when I work with my clients, I want your profiles and your content to be...
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Lawyers, You Don’t Need Permission From The Mayor Of The Internet
Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk...
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Lawyers, Should Your LinkedIn Profile Be More Conversational?
Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little...
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